How to Upload a Gif to Scratch

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How would you lot like to increment your click-through rates by up to lx%? Did y'all know that adding interactive elements like a scratch-off lottery ticket or a gift box to your email marketing campaigns can do simply that?

Adding these two awesome email marketing examples to your email campaigns can brand your emails more fun and less predictable, bringing a whole new level of engagement and excitement for your subscribers—ultimately leading to increased sales.

Let'due south take closer look at how you can increase sales by incorporating these elements into your e-mail marketing program.

The principal benefits of scratch-off emails

Interactive content can positively affect peoples' appointment with your emails, making your brand more memorable and more than visible in the inbox to your email subscribers. Scratch-off emails can help you with the following:

Increase your brand's inbox visibility
Differentiate your emails from your competitors
Provide a reason for subscribers to open up your emails
Increase click-through rate (on average, it's nigh lx% more clicks)
Increment sales
Bulldoze greater date and interaction
Convert more subscribers into sale leads
Interactive emails build anticipation, thus they describe in more customers

However, continue in mind that a single interactive electronic mail element won't create a dramatic shift in consumer behavior. If you don't combine it with smart client segmentation, proper list hygiene, and electronic mail blueprint best practices, the impact may exist limited. By combining each of these elements you lot can finer create an email marketing trump card to use when you lot demand it most.

Tips for creating your start interactive email entrada

Interactive emails transform emails into a unique experience for your subscribers. In some cases, interactive emails tin can also be super user-friendly for subscribers when filling out a survey.

Interactive emails aid marketers boost engagement rates and the likelihood that subscribers will take a desired activeness. Here nosotros've added ways you lot tin make your emails more than interactive:

Past adding GIFs or videos

Brand your email look enticing and interactive by adding GIFs and videos. These not simply add together an extra element of delight to your e-mail template. Y'all may also employ email templates to evidence off your products.

In fact, in-depth research by OptinMonster and Wyzowl reveals that 79% of consumers prefer watching gifs and videos rather than reading about them.

Add a survey or poll

Surveys and polls are an amazing way to encourage interaction between customers and marketers. It's also a great manner to learn more about customers.

Typically, email marketers request subscribers to fill out a survey and offering them a clickable link that directs them to the survey. Notwithstanding, almost viewers don't want to take boosted steps.

In order to enhance appointment, consider making your emails more interactive by embedding a poll in your emails.

Gamify your emails

Gamifying your emails is a less common yet incredible technique that helps grab your subscribers attention. The fact is that people across all ages enjoy playing games.

So, what better to captivate your viewers than by adding games in your email marketing messages.

Create interactive images

Another astonishing way to make your email more interactive is by adding interactive images. This way, subscribers tin select various elements of the photo to trigger popup videos, animations, and additional information.

Interactive images are an excellent style to allow viewers to view production and service information via smartphone and laptops.

How practice scratch-off emails work?

Scratch-off emails, or Scratch Card as nosotros call it, is a flexible content block that can exist incorporated into your usual email template. When email recipients open the email, they see a grey box with an invitation to "scratch" the boxed area — just similar one might do with a scratch-off lottery ticket. The user scratches the card by clicking and dragging across the area, revealing the hidden offer that y'all've prepared for them.

How can I utilise a scratch bill of fare?

Because this type of content is created to delight your audience and increase sales, focus on offer special deals and rewards to your customers when using Scratch Cards.

Flexible settings allow retailers to use this element in multiple means. You can easily define the number or per centum of winners, fix dissimilar messaging, etc. Here are a couple of examples to ignite your imagination:

Announce a lottery with a defined number of winners and allow your subscribers scratch for the prize – a discount, free shipping, something from your store as an add-on to their purchase.
Send the same prize for all your audience (this tactic generates the best results).
Hibernate an inspiring quote that makes your subscribers smiling, visit your shop, and buy something for themselves.

Tip: if you ship a scratch carte within your email entrada, don't forget to mention information technology in your email subject line. This volition assist you lot increment opens!

How to create a scratch-off email

It's time you learn how to add interactive elements to emails. You can enhance your concern's gamification campaigns by following the instructions on creating a scratch-off email:

i. Begin a campaign and choose a template

To kick start your campaign, you need to choose templates that all-time meet your goals and objectives. One time y'all choose a template, it volition determine the remainder of your campaign creation procedure.

Omnisend allows customers to choose between a wide array of bonny templates pre-populated with coupon campaigns that you can write over. This intuitive and robust marketing tool helps ensure powerful results. Get inspiration for interactive email ideas by sifting through Omnisend'south templates.

Hither y'all can also find scratch card design templates on Omnisend. You may add your business proper noun and logo and exam as-is and then return to custom edits. Once you learn to employ Omnisend'south tools, you can employ them to create interactive emails.

2. Select your scratch-off game criteria

Click on Omnisend's customization settings to switch them to a logo, game theme, gifs, engagement timing, game theme colors, game interface, text, codes, and play time to brand digital scratch off cards.

Manage Your Entrada

Add interactive content to your email template to attract employees. Manage your entrada in the following ways:

Monitor the allotment of prizes
Manage dissimilar prize claims with private winners

Create a killer scratch off email past venturing onto Omnisend.

Scratch-off e-mail examples

1. Go Commonwealth of the bahamas+

2. It'south Hatched Handmade Crafts

A scratch-off email alternative

At Omnisend, you can observe some other cracking method of email gamification – the Gift Box. These have an effectiveness and functionality that is very similar to the Scratch Menu. Souvenir Boxes permit you to offer an incentive to purchase in a more original style, and are a perfect add-on to welcome, anniversary, give thanks-y'all, and other special campaign emails.

See a few examples of a Gift Box emails below:

Mirror Mirror

2. Wild Purpose

Setting upwardly an email with interactive elements is as easy every bit everything else with Omnisend. Nevertheless, equally always, you're not lone! In that location's a footstep-by-pace tutorial on how to ready and define the number of winners for a Scratch Carte du jour. If a Gift Box is more than to your liking, yous tin find that tutorial here.

Join one of the other 50,000 ecommerce brands who trust Omnisend to increase their email marketing sales.

Start Complimentary Today

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Source: https://www.omnisend.com/blog/scratch-off-emails/